Back in 2015, I wrote a blog post called: Discover How To Get A FREE Venue For Your Yoga Classes. Below is a quick case study on how to approach a rugby club (or any sporting club) to get a free venue and 15 students without doing a single bit of yoga marketing.

I recommend thinking outside the box when selecting a venue for your yoga class. Most yoga teachers will call up Village halls, church halls, and dance centres. That’s okay, but it’s not the smartest way to go about finding a venue.

OK, let’s find you a FREE VENUE and 15 Paying Students in 5 Quick & Easy Steps…

Step 1

Google to find all the sporting clubs in your area (e.g. golf clubs, football clubs, rugby clubs, athletic clubs, etc).

Step 2
Name & Email

Find the appropriate name and email address.

Step 3
Send An Email

Email letting them know the benefits of a yoga program for their players (see email template below).


“Hi Frank (Rugby Club Manager),

I’m a local yoga teacher based in XYZ. Most rugby teams have some kind of yoga program including the England, Wales, Scotland and Ireland national rugby teams. If you haven’t already got a yoga program for your rugby players and would like to find out how to start one, please call me on [TEL NUMBER] or email me at [EMAIL ADDRESS].

In case you’re interested, I’ve listed the seven main benefits of yoga for rugby players.

Benefit 1: Mobility

Yoga increases a rugby player’s mobility by increasing range of motion and lengthening muscle tissue.

Benefit 2: Core Strength

Yoga builds a rugby player’s core strength.

Benefit 3: Body Awareness

By developing a greater awareness of what the body is doing, a rugby player can make technical changes with greater ease.

Benefit 4: Ease Of Movement

Yogic breathing will allow a rugby player to perform with effort whilst at the same time moving with ease. Learning to breathe in coordination with movement allows a rugby player to perform in a relaxed, peak performance state.

Benefit 5: Recovery

Tightness is a common issue with rugby players. This tightness restricts mobility. Yoga will ease the tightness, aches and pains after a game.

Benefit 6: Injury Prevention

By developing mobility, strength and body awareness through regular yoga sessions, rugby players can help to significantly reduce their risk of injury.

Benefit 7: Mental Game

With an increasing emphasis on the mental aspect of rugby, the ability of players to learn to control their emotions before a game is a huge bonus of regular yoga sessions.


Step 4
Phone Script

When you get a call, say something like (see below for a script you can use).


“Hi Frank, thanks for calling. If you have enough players interested, we can do the yoga sessions at your rugby club. If there are only one or two interested, they can either have one-to-one sessions with me or join one of my local yoga classes. All your players will get a personalised yoga folder. The folder will contain yoga routines designed specifically for rugby players, which they will be able to use for their Home Yoga Practice. I will be available by email and phone for support. For example, if someone has a specific injury, I will put together a bespoke yoga routine in a visual, easy-to-follow lesson plan. Plus, I will be available to give the person a one-to-one yoga session (covering the routine in the handout).”

* You’ll be able to create visual, easy-to-follow lesson plans using the Online Yoga Lesson Planner.


Step 5
Repeat Steps 1-4

Repeat steps 1 to 4 for other sporting clubs in your area (e.g. golf clubs, football clubs, athletic clubs, etc).

Step 6
Online Yoga Lesson Planner 

Okay. This isn’t a step. I was just seeing if you were paying attention. But, if you do want to save a TON of time and effort with your yoga lesson planning, take a quick peek at my Online Yoga Lesson Planner. It has 3000+ yoga poses to choose from. And 100,000+ shared yoga lesson plans that you can copy, tweak and download. Find out more here.

That’s it.

Go in peace my fellow yoga teacher, and bring yoga to the world.

Yoga Teacher Business Kit

You might like our Yoga Teacher Business Kit. The Kit includes everything you need to manage a successful yoga teacher business including Yoga Marketing Plan, Yoga Business Plan, Yoga Brochure Templates, Yoga Flyer Templates, Yoga Letterhead Templates, Yoga Classified Advert Templates, Yoga Invoice Templates, Yoga Coupon Templates, and much more.

Yoga Business Kit
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