Om-azing Outreach: 30 Yoga Marketing Tips for Yoga Instructors

Om-azing Outreach: 30 Yoga Marketing Tips for Yoga Instructors

Strategy
If you’ve got a yoga website, pick one of these 30 free online yoga marketing tactics.

Purpose
Nobody is going to find your yoga website unless you promote it. 

Time: 5 to 30 minutes per tactic

Difficulty: 2/10

30 Yoga Website Marketing Tactics 

Tactic 1: Memorable Domain Name
Ask your Yoga Website Designer to purchase a memorable domain name.  If your domain is memorable there is more chance of visitors referring your site to their friends and family.

Tactic 2: Quick Loading
Make sure your yoga website loads quickly. If you have a WordPress Site the load time will be good.

Tactic 3: Add-on Domains
Consider asking your Website Designer to buy alternate (add-on) domain names and point them to your home page.  The different domain names will increase the chances of someone doing a search and having the domain show up on search engines. Make sure the domain name has your main keywords in it.

Tactic 4: Optimise Your Content
Search out keywords that are used to search for the type of products you have to offer and work them into the text on your site. This can help your standing on various search engines.

Tactic 5: Meta Tags
You can get some good ideas for metatags as you look for keywords and keyword phrases to work into your text.

Tactic 6: Alt Tags For Images
Add “alt tags” for all the images on your site. This helps search engines notice your site more. You can add an Alt Tag with WordPress when adding or editing an image to your page or post.

Tactic 7: Page Titles
Put some thought into how you title your pages. As with the domain name itself, make these as relevant and easy to remember as you possibly can.  For example instead of the title being ‘yoga classes’, add the location where you teach the classes (e.g. yoga classes Llandrindod Wells).

Tactic 8: Update Web Content
Change up your web content now and then. Adding a little something here and there, tweaking the colour scheme of the text, and adding or exchanging images will keep your site looking fresh and generate additional interest. Plus it will help your ranking on Google.  Google hates static, unchanging sites. Google loves sites that are updated regularly.

Tactic 10: Spelling And Grammer
Watch your spelling and grammar. Nobody likes to see words that are spelt incorrectly or deal with sentences that are hard to understand. So, make sure you use the spell check on your WordPress Site.

Tactic 11:  Search Engines
Ask your Website Designer to submit your website to all the main search engine directories. It’s not crucial to do this anymore. This is a tactic which used to be important a few years ago, but it’s still worth doing as it only takes a few minutes and is free. You can submit your site to Yahoo UK here.  And you can submit your site to Google UK here.

Tactic 12: Blog Page
Set up a blog page. Include a link or two in your blog text, making it easy for readers to link to your site.

Tactic 13: Message Boards
Participate on message boards (a website or web page where users can post comments about a particular issue or topic and reply to other users’ postings). This is a subtle way of reaching audiences that may be interested in your products without directly pitching them.   I call it soft selling. You give something of value by replying to a message or adding a new message on the board, then provide a link to your site in the signature.

For example, the signature I use is:

Tactic 14: Online Profiles
Include your website links in any online profiles you have.

Tactic 15: Email Signature
Put a link to your home page in your email signature. This is a subtle way of keeping your website in front of everyone you correspond with. Consider adding a P.S. Statement.

For example, here’s the email signature I use…

P.S.  For a bunch of yoga marketing tips and templates on my blog go to
https://georgewatts.org/category/yoga-marketing-tips/

Tactic 16: Regular Maintenance
Do regular maintenance on your links. Nothing drives traffic away like a broken link, as it tells consumers you are no longer in business, and they forget about you quickly.

Tactic 17: Reliable Hosting
Use a reliable hosting company. It may cost a little more, but it’s worth it.

Tactic 18: Ample Bandwidth
Make sure your host provides ample bandwidth. When a customer experiences a time-out when trying to load your page, there is very little chance of them coming back for a second try.

Tactic 19: Business Cards
Print business cards with your web address included. Business cards are cheap. They are portable. People can stick them in their pockets for use later and pass them on to someone who might be interested. I use VistaPrint.

Tactic 19: Use Flyers
Use flyers. Many supermarkets and other stores have community bulletin boards where customers can hang up information about product offers. Most of the time, it’s free.  If you’re a yoga teacher and would like to get your hands on dozens of themed yoga flyer hands check out my Yoga Teacher Business Kit.

Tactic 20: Print Advertising
Go with low-cost print advertising (e.g. your local directory). Just like the business cards and flyers, it gets your website in front of all sorts of people. Google “local directory name-of-your-town” or “local directory name-of-your-county”.

Tactic 21: Get Interviewed
Get interviewed. A short interview in a local newspaper can generate interest that can turn into sales.  Google “local papers name-of-your-county”, write down the editor’s number/email address and make contact. I think you may be surprised at how easy it is to get an interview.  It does take courage however to pick up the phone and “ask for it”.  So, stop reading this blog post, walk over to your phone and make that call. You’ll feel wonderful for taking such a bold action.

Tactic 22: Press Releases
Issue press releases. If they get picked up and mentioned in blogs or print publications, the publicity can lead to wider recognition of your website.  Google “local papers name-of-your-county”, write down the editor’s number/email address and make contact.

Tactic 23: Create Yoga Videos
Create a yoga video and publish it on YouTube.

Tactic 24: eBook
Create a yoga eBook on Canva.com and promote it on your website.

Tactic 25: Bookmarking Sites
Use social bookmarking sites. Post links to your blog and your website. People can follow them and buy your products.

I recommend these bookmarking sites…

• Twitter

• Reddit

• StumbleUpon

• Pinterest

• Delicious

• Digg

Tactic 26: Business Facebook Page
Sign up for a free Business Facebook Page.  Facebook is a great way to connect with people and generate some business.

Tactic 27: LinkedIn
Sign up with business networking sites. Sites like LinkedIn can put you in front of people who would be interested in your yoga services and products.

Tactic 28: Online Classified Sites
Visit online classifieds sites and place free adverts. Here are 30 online classified sites.

Tactic 29: Partner up with another local business
Partner up with another local business (e.g. chiropractors). By combining resources both of your businesses can cover more ground and market both your sites to better advantage.

Tactic 30: Chamber Of Commerce
Join a local chamber of commerce. Have your website address appear in the chamber directory. To find one Google “chamber of commerce name-of-your-town”.