Strategy

If we’ve designed your yoga website, it’s a good idea to start promoting it. Take a peek at the 50 free online yoga marketing tactics you can immediately below…

Purpose
Nobody is going to find your yoga website unless you promote it

Time
5 to 30 minutes per tactic

Difficulty
2/10

Tactics

1. Ask your Yoga Website Designer to purchase a memorable domain name.  If your domain is memorable there is more chance of visitors referring your site to their friends and family.

2. Make sure the site loads quickly.  If you have a WordPress Site the load time will be very good.   Load time is especially important if you plan on marketing to segments of consumers who still get by with dial-up services (eg. to people over 60).

3. Consider asking your Website Designer to buy alternate (add-on) domain names and point them to your home page.  The different domain names will increase the chances of someone doing a search and having the domain show up on search engines. Make sure the domain name has your main keywords in it. For example, I purchased an add-on domain called YogaLessonPlans.co.uk to help promote my Drag & Drop Yoga Genie Lesson Planner.  The phase “yoga lesson plans” is the main phrase my target market (yoga teachers) uses on Google when searching for yoga lesson plans.

4. Optimise your content. Search out keywords that are used to search for the type of products you have to offer and work them into the text on your site. This can help your standing on various search engines.

5. Pick good meta tags for your content. You can get some good ideas for metatags as you look for keywords and keyword phrases to work into your text.

6. Use Alt Tags for Images.  This helps search engines notice your site more.   You can add an Alt Tag with WordPress when adding or editing an image to your page or post.

7. Put some thought into how you title your pages. As with the domain name itself, make these as relevant and easy to remember as you possibly can.  For example instead of the title being ‘yoga classes’, add the location where you teach the classes (e.g. yoga classes llandrindod wells).

8. Change up your web content now and then. Adding a little something here and there, tweaking the colour scheme of the text, and adding or exchanging images will keep your site looking fresh and generate additional interest. Plus it will help your ranking on Google.  Google hates static, unchanging sites.   Google loves sites that are updated regularly.

9. Watch your spelling and grammar. Nobody likes to see words that are spelled incorrectly, or deal with sentences that are hard to understand. So, make sure you use the spell check on your WordPress Site.

10.  Ask your Website Designer to submit your website to all the main search engine directories.   It’s not crucial to do this anymore.  This is a tactic which used to be important a few years ago.  But it’s still worth doing as it only takes a few minutes and is free.  You can submit your site to Yahoo UK here.  And you can submit your site to Google UK here.

11. Set up a Blog Page on your WordPress site. Include a link or two in your blog text, making it easy for readers to link to your site and possibly purchase something in your product line. Just make sure your blog entry has some relevance to the links, or you will lose your audience quickly.

12. Participate on message boards that allow links in your signature.  This is a subtle way of reaching audiences that may be interested in your products without directly pitching them.   I call it soft selling.  You give something of value my replying to a message or adding a new message on the board, then provide a link to your site in the signature.   For example the signature I use is:

Om Shanti,
George Watts
BWY Yoga Teacher
http://georgewatts.org <= Free yoga lesson planning tips

To find message boards, Google “message boards your-niche-market” (e.g. “message boards yoga teacher” brings up YogaForums.com as the top message board for my target market).

13. Include those links in any online profiles you have.  Just make sure that the site hosting those profiles has no problem with the inclusion of business links.

14. Use article directories to promote your website. Anyone reading the article will see the links you insert and possibly follow them to your site, leading to a sale.  The most popular article directory is ezinearticles.com.

15. Involve others in your site content.  The fact is that when people feel included, they come back again and again, often bringing people with them. Even a simple page where questions and comments can be posted will make a big difference.

16. Offer a mini-course related to your products.  It can be offered free of charge. Use the mini-course to make it easy for people to get to a page where they can order one or more of your products.

17. Put a link to your home page in your email signature.   This is subtle way of keeping your website in front of everyone you correspond with. Consider adding a P.S. Statement. 

For example here’s the email signature I use…

Om Shanti,
George Watts
BWY Yoga Teacher
http://georgewatts.org <= Free yoga lesson planning tips

P.S.  For a bunch of yoga marketing tips and templates on my blog go to…
http://georgewatts.org/category/yoga-marketing-tips

18. Do regular maintenance on your links. Nothing drives traffic away like a broken link, as it tells consumers you are no longer in business, and they forget about you quickly.

19. Use a reliable hosting company. It may cost a little more, but use a host who is up for as close to a hundred percent of the time as you can manage.

20. Make sure your host provides ample bandwidth. When a customer experiences a time out when trying to load your page, there is very little chance of them coming back for a second try.

21. Consider adding a forum to your site. A forum will build up a nice social community that will draw in a lot of support in terms of word of mouth.  If you have a WordPress Site, you can easily add a forum, and it won’t cost you anything!

22. Print business cards with your web address included.  Business cards are cheap.  They are portable.  People can stick them in their pockets for use later and pass them on to someone who might be interested. I personally use VistaPrint uk.

23. Use flyers. Many supermarkets and other stores have community bulletin boards where customers can hang up information about product offers. Most of the time, it’s free.  If you’re a yoga teacher and would like to get your hands on dozens of themed yoga flyer hands check out my Yoga Teacher Business Kit.

24. Go with low-cost print advertising (e.g. your local directory).  Like the business cards and flyers, it gets your website in front of all sorts of people.  Simply Google “local directory name-of-your-town” or “local directory name-of-your-county”.

25. Get interviewed. A short interview in a local newspaper can generate interest that can turn into sales.  Google “local papers name-of-your-county”, write down the editors number/email address and make contact.    I think you may be surprised at how easy it is to get an interview.  It does take courage however to pick up the phone and “ask for it”.  So, stop reading this blog post, walk over to your phone and make that call.   You’ll feel wonderful for taking such a bold action!

26. Issue press releases. If they get picked up and mentioned in sales blogs or print publications, the publicity can lead to wider recognition of your website.  Google “local papers name-of-your-county”, write down the editors number/email address and make contact.

27. Participate at Yahoo Answers. Look for questions that are related to the subject matter of your information product and respond; be sure to include a link to your home page.

28. Create a video and publish it online.  Even a simple five-minute video in the form of a newscast will generate interest. Post it on sites like Youtube.

29. Sell your products (and yoga retreats if you’re a yoga teacher) on eBay.

30. Distribute a free eBook. Just like the free mini-course, make sure the content includes links back to your products.

31. Have a contest.  People love them, and will spread the word to other people they know.

32. Use social bookmarking sites. Post links to your blog and your website.  People can follow them and buy your products.

I recommend these bookmarking sites…

33. Sign up for a free Twitter account.  You can follow and be followed, and posting an entry takes no time. You can also include links.

34. Sign up for a free Business Facebook Page.  Facebook is a great way to connect with people and generate some business.

35. Sign up with business networking sites. Sites like LinkedIn can put you in front of people who would be interested in your product.

36. Set up some link exchanges with sites offering products that complement but do not compete with your products. The cross promotion will help everyone.

37. Ask your Website Designer to add an RSS feed to your home page. When you add a blog post, people who subscribe to the feed will know immediately.

38. Sell on Amazon.com. Just like the auction sites, you can move product and direct people to your website.

39. Set up an affiliate program on your site.  Visitors can register and get credit for any referrals to the site that lead to a sale.

40.  Only do this tactic if you’re an experienced marketer!  Buy email lists and launch a marketing campaign. Make sure the list is qualified, and keep your copy for the email slick, clean, and with at least two links back to your home page.

41. Add a translation button to your home page. This is easy to do if you  have a WordPress Site.  This will make it possible to broaden your potential client base, since your site is user-friendly to a wider range of people.

42. Visit online classifieds sites and place free adverts. Here are 30 online classified sites that I posted on my yoga site.

43.  Set up splash pages. These simple one page web sites are great for directing traffic back to your main website.

44. Consider a snail mail campaign (snail mail is traditional mail…not email). These are still effective and can generate interest.  Include specific instructions on how to get to your website.

45. Partner up with another website. By combining resources, both of you can cover more ground and market both your sites to better advantage.

46. Write an eHow article. Make the subject matter something to do with your e-book and then include links back to your page. You’ll also earn a little money from ads as a bonus.

47. Join online entrepreneurial groups. You can pick up some good tips on how to present yourself and your product while also increasing your visibility.

48. Join a local chamber of commerce. Have your website address appear in the chamber directory. To find one Google “chamber of commerce name-of-your-town”.

49. Add an About Us page to your WordPress Site.  Search engines love these and index them fairly quickly.

50. Keep your site free of pop ups. People don’t like them and will leave your site and never come back. Instead, use links to help people navigate around your site.

Free Yoga Teacher Business Kit

When you get a yoga website with us, you'll receive our Yoga Teacher Business Kit worth £97 for FREE. The Kit includes everything you need to manage a successful yoga teacher business including: Yoga Marketing Plan, Yoga Business Plan, Yoga Brochure Templates, Yoga Flyer Templates, Yoga Letterhead Templates, Yoga Classified Advert Templates, Yoga Invoice Templates, Yoga Coupon Templates, and much more.

The reason you'll receive the Yoga Teacher Business Kit for FREE is because a website is just the beginning of your marketing journey. 

If you're serious about building a sustainable, full-time yoga teacher business, you’ll need yoga marketing tools to help build it. All the resources you'll receive in the Yoga Teacher Business Kit are the ones that I personally spent 200+ hours creating for my own yoga teacher business. That means each resource has been tested and tweaked for a real yoga teacher business.

Contact The Barefoot Web Designer Today For A FREE, No Obligation, 30 Minute Website Consultation.

 

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This post is lovingly brought to you by The Barefoot Web Designer (a.k.a George Watts). If you'd like a friendly, no obligation chat about your yoga website needs click here. I only design sites for my fellow yoga teachers.
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