Yoga Marketing Tips


Strategy
Try one or more new marketing tactics.

Purpose
There are 1000’s of marketing activities you could be implementing, but you can’t do all of them!  The trick is to regularly open new “marketing doors” to see if they lead to the marketing promised land (attracting qualified leads to your business).

I recommend scanning through the marketing tactics below and getting a hunch for what “which marketing door to open”, then take action on the marketing activity in a tinie winie way (e.g. only write one article on ezinearticles.com) and if it works keep on doing it.  That last part is really, really important.  It may sound obvious, but if you find a marketing door that keeps leading to “lots of qualified leads” then it would be rather idiotic not to keep on opening that door.  Yet, that’s exactly what most businesses do.  They stumble upon a marketing tactic that works and fail to consistently implement it. In footballing terms they drop the ball.

A wise and successful business friend of mine once said, “Success in business is boring which is why so few entrepreneurs are successful.” Make sure you don’t drop the ball. Be boring. Be consistent.  And implement your proven marketing tactics over and over and over and over and over again until they stop working.

Time
30+ minutes per tactic

Difficulty
2/10

Article Marketing

Why implement this strategy:  When you write articles you immediately become known as an expert in your field.  The more articles you have online, the more your perceived expertise-ometer rises.

Step 1:  The most popular online article marketing site is ezinearticles.com.   There are many others out there, but this is the Big Daddy.  Go to ezinearticles.com and click “join” on the top right of the homepage.  Then go through the sign up steps.

Step 2:  Sign in and click “Submit an Article”

Step 3:  Brainstorm your title.   I recommend going to this site for 101 article title ideas.  Here are my favourite from her list…

  • How to [KEYWORD]
  • 10 Worst Ways to [DO SOMETHING]
  • WARNING: [KEYWORD] You Didn’t Know
  • 10 Ways to [DO SOMETHING]
  • How to Get Rid of [KEYWORD]
  • Your Cheat Sheet to [KEYWORD]
  • The Do’s and Don’t of [KEYWORD]
  • Is it Time For a [KEYWORD] Overhaul?

Step 4:  Write your article.  There are 6 elements to an ezinearticle.com article…

Title:  Titles should be 100 characters or less and contain long-tail keyword phrases for optimal results.   Long-tail keyword phrases are longer and more specific than the majority of search-driven traffic.  For example, “WordPress marketing” is a head term, but “yoga teacher WordPress marketing” is a long-tail keyword.

Category: Choose a category for a wide target base and narrow your target by choosing a subcategory that is relevant to the article’s niche.

Summary: Place a short intro to your article here. Let your readers know what they’re about to see! The summary must be at least two sentences.

Body: Put the body of your article here. Check for any grammar errors and make sure that you deliver on the promise in the title.

Keywords: Place your keywords and phrases here so your article can be found by search engines!

Resource Box: This is the place for your promotional content and call to action! Here is where you can “soft sell” your readers by giving them a compelling reason to visit your website (e.g. link to a hidden page on your site that has lots of freebies to download).   The Resource Box should be no more than 15% of the article body.

Step 5:  Write a synopsis of your article and post it on your WordPress Blog.  Add a link to the full article within the post.

Step 6:  Write another article!

Email Newsletter

Why implement this strategy:   If you ask any business coach/consultant their #1 marketing tip it would be to “focus on marketing to your customers and not on trying to attract prospects”.   That’s exactly what you do when you send one email a month to your customers.   Emails can be used to get clients and prospects to visit your website.  Sending an email is free.   You can collect emails from your website.   Emails let you drip feed useful tips and tools to your customers (so they never forget you!).  Emails are great for promoting new products, services and special offers.

Step 1:  Use mailchimp!  It’s free and easy to use.

Step 2:  Watch the mailchimp video tutorials to learn how to use it.  Within 30 minutes you’ll be an e-Newsletter expert no matter how limited your computering know-how may be.

Forum Participation

Why implement this strategy:  Start posting in various forums to enhance your online presence.  More of your prospects will get to know and trust you if you regularly participate in forums.

Step 1:  Go to Google and search for “forums in your niche market” (e.g. forums yoga teachers).

Step 2:  Make a note of all the forums in your niche (I use Evernote to keep me organized).

Step 3: Participate in the forums.  By participate I don’t mean advertise your business.  Participate means reply to posts in the forum (and create your own posts) giving something of value.  Only, and I repeat only include a link to your  website in your signature at the bottom on your posts.  And make sure the signature points to a link on your site that offers something for free (e.g. blog posts or a free eBook).

Forum On Your Website

Why implement this strategy:  A forum on your website will build up a social community that will draw in a lot of support in terms of word of mouth.  If you have a WordPress site you can easily add a forum, and it won’t cost you anything!

Step 1:  If you haven’t got a Yoga WordPress Site and are looking for an affordable way of getting one, contact me today.

Step 2:  If you’re a DIY kinda person, I recommend BBPress.

Free Online Classifieds Adverts

Why implement this strategy:  I know, I know, there’s no such thing as a free lunch.  But there is online!   Why pass up a bit of free traffic if it’s available.  It may take a few hours to add your site to 30 classified sites, but I think it’s worth it.

Step 1:  Click here for 30 free classified ad sites.

Step 2:  Go to each classified ad site and submit your site.

Google AdWords

Why implement this strategy: For targeted traffic, Google AdWords is a great option to attract qualified leads to your website.

Step 1:  Sign up for Google Adwords.  It’s free to sign up.

Step 2:  Create ads and choose keywords, which are words or phrases related to your business.  Here are some keyword ideas. My recommendation is to set a monthly budget (e.g. £30 a month).


Linkedin Signature

Why implement this strategy:  I use a “linkedin signature” at the end of all the forum posts I reply to or submit on Linkedin.   This simple signature doubles my yearly income!  I get a lot of traffic from Linkedin and I highly recommend you start participating on Linkedin Forums within your niche.

Step 1:  Join Linkedin

Step 2:  Join groups related to your niche market (e.g. the niche that I serve is ‘yoga teachers’ because I sell Yoga Teacher Kits on my other site at www.GeorgeWatts.org.  So, I joined about 20 forums catering to yoga teachers).

Step 3:  Reply to posts without any hint of selling anything and include your “Linkedin Signature” at the end of your comments.  For example my Linkedin Signature is…

Om Shanti,
George Watts
BWY Yoga Teacher
http://georgewatts.org <= Free yoga lesson planning tips
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This post is lovingly brought to you by The Barefoot Web Designer (a.k.a George Watts). If you'd like a friendly, no obligation chat about your yoga website needs click here. I only design sites for my fellow yoga teachers.
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