9 Yoga Teacher Marketing Tips 


Marketing is the life blood of any business.  Below I’ve included 10 yoga teacher  marketing tips from the Yoga Teacher Business Kit.


Articles – Write Articles For Papers & Magazines


This one takes a bit of guts, but the pay off can be huge.   I recommend starting with your local papers and then approach national papers.

Time: 1 to 4 hours

Difficulty:  7/10

Game Plan

  • Get your notebook out and write a list of local newspapers in your area.
  • Find the editor’s details.
  • Come up with a catchy title.  For example: “7 reasons why yoga helps people quit smoking”.
  • Write an email asking to write a ‘weekly yoga column’ and mention your title.
  • Send the email.


Be Choosy About Who You Advertise With


Save time and money!

Time:  1 to 3 hours

Difficulty:  4/10

Game Plan

  • Everyone will want you to advertise in their hardcopy print or online. Hardcopy advertising is going the way of the dodo.  Don’t pay for any advertising unless you think it’s got a high chance of paying off.
  • Get onto Google and find places online to advertise.  Make sure you keep a list of these places so you can keep track of your promotions.

Book Keeper


If you’re not very good at keeping your accounts in order, find a local book-keeper.  They are a lot cheaper than you think (£10ish an hour).   They’ll probably only need to come to you 3 or 4 times a year.   The biggest benefit is that they will give you a simple accounting system to use.  This will save you countless hours of your precious time.

Time: 15 minutes

Difficulty:  1/10

Game Plan

  • Google Book keeper ‘name of your county’
  • Find one near you
  • Call to find out more details
  • Arrange a meeting

BNI – Join your Local BNI Club


Imagine having dozens of people marketing your yoga business for FREE.   That’s what happens when you join a BNI club.   You’ll also get to meet and know many of the local business owners in your area.  It doesn’t take a rocket scientist to figure out that this networking will quickly fill up your classes.

Time: 15 minutes

Difficulty:  4/10

Game Plan

  • Google BNI ‘name of your county’
  • Find one near you
  • Call to find out more details
  • Join

Bribe Your Prospects with Discounts


The “Bribe System” is a great marketing strategy for getting new clients.

Time: 5 minutes

Difficulty:  4/10

Game Plan

  • Give your prospects and clients incentives to do more business with you by choosing one of the discount formulas below…

Discount Formulas

  • Discount 1: students & seniors = £5 discount
  • Discount 2: County Council staff = £5 a class
  • Discount 3: 12 classes for price of 10
  • Discount 4:  Come up with your own discount

Business Advisor – Free Business Advice


Many places have government-funded small business advisors.   Their advice is free!

Time: 15 minutes

Difficulty:  1/10

Game Plan

  • Google ‘business advisors’.
  • Find a government-funded organisation.
  • Call them up and book a meeting.
  • Ask them how to get more clients.  The good thing about local business advisors is that they are amazing networkers.  They know a lot of local business people.

Business Plan – Use It Or Lose It


If you treat your business as a hobby, you’ll receive hobby money (not a lot).  So, even if your business plan is only a page long, it’ll help give you clarity and direction for the future.   If  you don’t use your business plan, the odds are you’ll end up losing your business.

Time:  1 to 30 days

Difficulty:  9/10

Game Plan

Charity Talks


Most charities deal with physical disorders that have self-help groups that would love to know more about your yoga business.

Time: 15 minutes

Difficulty:  1/10

Game Plan

  • Create a list of them.  Include names, telephone number and email address.
  • Send an email offering to give a free talk about yoga.


Classified Advert


Placing a classified ad is quick, easy and cheap.  Most classified adverts only cost £1 per word.  That’s a bargain.

Time: 15 minutes

Difficulty:  3/10

Game Plan

Understand why small classified adverts work well by reading the points below…

  • The readers of the publication were in my target market.
  • The readers trusted the publication
  • The ad was short, and easy to read.
  • The ad had an intriguing headline question.
  • The ad generated curiosity.
  • The ad had a call to action

Edit this simple classified template…

Yoga Classes in Llandrindod Wells
First class free
Offer ends June 30th
Call [your number here]
www.yourwebsitehere.com

That’s it.  Good luck.

Within the Yoga Teacher Business Kit you’ll have access to 101 proven yoga marketing tips and a massive collection of marketing resources including: yoga brochure templates and yoga flyer templates.

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