Marketing Mastery for Yoga Teachers: 9 Tips for Success

Marketing is the lifeblood of any business! 

Below I’ve included nine yoga marketing tips from the Yoga Teacher Business Kit.

Tip 1: Write Articles For Papers & Magazines

Purpose: This one takes a bit of guts, but the payoff can be huge. I recommend starting with your local papers and then approaching national papers.

Time: 1 to 4 hours

Difficulty:  7/10

Game Plan

  • Get your notebook out and write a list of local newspapers in your area.
  • Find the editor’s details.
  • Come up with a catchy title.  For example: “7 reasons why yoga helps people quit smoking”.
  • Write an email asking to write a ‘weekly yoga column’ and mention your title.
  • Send the email.

Tip 2: Be Choosy About Who You Advertise With

Purpose: Save time and money!

Time: 1 to 3 hours

Difficulty: 4/10

Game Plan

  • Everyone will want you to advertise in their hardcopy print or online. Hardcopy advertising is going the way of the dodo. Don’t pay for any advertising unless you think it’s got a high chance of paying off.
  • Go to Google and find places online to advertise. Make sure you keep a list of these places so you can keep track of your promotions.

Tip 3: Get A Book Keeper

Purpose: If you’re not very good at keeping your accounts in order, find a local bookkeeper.  They are a lot cheaper than you think (£10ish an hour).   They’ll probably only need to come to you 3 or 4 times a year.  The biggest benefit is that they will give you a simple accounting system to use.  This will save you countless hours of your precious time.

Time: 15 minutes

Difficulty:  1/10

Game Plan

  • Google Bookkeeper ‘name of your county’
  • Find one near you
  • Call to find out more details
  • Arrange a meeting

Tip 4: Join your Local BNI Club

Purpose: Imagine having dozens of people marketing your yoga business for FREE.   That’s what happens when you join a BNI club.   You’ll also get to meet and know many of the local business owners in your area.  It doesn’t take a rocket scientist to figure out that this networking will quickly fill up your classes.

Time: 15 minutes

Difficulty:  4/10

Game Plan

  • Google BNI ‘name of your county’
  • Find one near you
  • Call to find out more details
  • Join

Tip 5: Give Discounts

Purpose: Giving discounts is a great marketing strategy for getting new students to your classes. 

Time: 5 minutes

Difficulty:  2/10

Game Plan

  • Give your prospects and clients incentives to do more business with you by choosing one of the discount formulas below…

Discount Formulas

  • Discount 1: students & seniors = £5 discount
  • Discount 2: County Council staff = £5 a class
  • Discount 3: 12 classes for the price of 10

Tip 6: Get Free Business Advice

Purpose: Many places have government-funded small business advisors. Their advice is free!

Time: 15 minutes

Difficulty:  1/10

Game Plan

  • Google ‘business advisors’.
  • Find a government-funded organisation.
  • Call them up and book a meeting.
  • Ask them how to get more clients.  The good thing about local business advisors is that they are amazing networkers.  They know a lot of local business people.

Tip 7: Use Your Business Plan

Purpose: If you treat your business as a hobby, you’ll receive hobby money (not a lot). So, even if your business plan is only a page long, it’ll help give you clarity and direction for the future. If you don’t use your business plan, the odds are you’ll end up losing your business.

Time: 1 to 30 days

Difficulty:  7/10

Game Plan

Tip 8: Give Charity Talks

Purpose: Most charities deal with physical disorders and have self-help groups that would love to know more about your yoga business.

Time: 15 minutes

Difficulty: 1/10

Game Plan

  • Create a list of them. Include names, telephone numbers and email addresses.
  • Send an email offering to give a free talk about yoga.

Tip 9: Classified Advert

Purpose: Placing a classified ad is quick, easy and cheap.  Most classified adverts only cost £1 per word.  That’s a bargain.

Time: 15 minutes

Difficulty:  3/10

Game Plan

Understand why small classified adverts work well by reading the points below. 

  • The readers of the publication were in my target market.
  • The readers trusted the publication
  • The ad was short and easy to read.
  • The ad had an intriguing headline question.
  • The ad generated curiosity.
  • The ad had a call to action

Edit this simple classified template…

Yoga Classes in Llandrindod Wells
First class free
Offer ends June 30th
Call [your number here]

That’s it.  Good luck.

Within the Yoga Teacher Business Kit, you’ll have access to 101 proven yoga marketing tips and a massive collection of marketing resources. 

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