Here are my top 7 tips for naming a yoga business.

Tip #1
Include your main expertise 

Many yoga teachers have many strings to their bows.   A yoga teacher quite often has gone through several alternative health training certifications.  For example, if you’re a yoga teacher who does a bit of bowen or reiki, I recommend your name only includes “yoga” (e.g. GeogeWattsYoga.co.uk)

Tip #2
Include your name 

I was a business consultant for over 10 years before becoming a full time yoga teacher.   For mid to large businesses, it would be crazy to call the business after the owner’s name.  However, for a micro business with only one person (e.g. yoga teachers) including your name is a smart idea.   After all, your main brand is “you”.

Tip #3
Avoid confusion

Make life easy for your prospects.  Potential customers for a yoga business called yoga4u.com shouldn’t be wasting their valuable times pondering if the “you” is a “u, or a “4” is a “four”.

Tip #4
Add location 

If you don’t think you’ll move from where you are, you could consider adding your “town” or “county”.   For example I could have called my business “Mid Wales Yoga” because, yes you’ve got it…I live in Mid Wales.

Tip #5
Test it on Google Adwords

One of the wondrous features of the “find keywords tool” is that lists similar search phrases.  Using this nifty tool helps you come up with a unique name.

Tip #6
Ask your buddies 

After you have come up with 10 or more business names, it’s time to bore the pants off your family and friends (and your Facebook friends), by asking them which one they like the best.    In marketing lingo this would be your “test group”.   It’s not rocket science.  Here’s what you do.

Email Version

Hi [name of your friend/family member],

Please can you do me a quick favour and take a look at the names below.  I need to pick one for my business…

Facebook Version

Hi everyone,

Please can you do me a quick favour and take a look at the names below.  I need to pick one for my business…

Linkedin Version 

If you’re a member of a group within Linkedin, you could say…

Please can you do me a quick favour and take a look at the names below.  I need to pick one for my business…

Tip #7
Social Media Name

This is now very important because social media is going to be crucial to the success of your yoga business.   Spend 30 minutes checking out if “your name” has been taken on the main social media sites such as:  Facebook, Twitter, Pinterest and Instagram.

For example, if your business name happens to be MidWalesYoga, then consider a strategy to use “MidWalesYogas“ or YogaMidWales as your account name on all the social media sites.  The consistent naming across all your social media will allow your prospects to find you more easily.

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